CRM for distributors and wholesalers.The cost on every line.

Rekozo keeps catalog prices, supplier costs and margin on each quote line. Rekozo AI drafts a priced quote from a supplier offer. A won deal becomes an order, and Receivables shows what each customer owes.

Quote from Excel
Gulf_Star_RFQ_Nov.xlsxShree_Ganesh_RFQ_Nov.xlsx, 128 lines
126 priced
126 of 128 lines priced from your catalog2 need a price
#LineQtyPriceCostMargin
1
LED panel light, 60 x 60, 40 W
LED-PNL-6060-40
20062.001,400.0049.001,105.0021.0%21.1%
2
MCB, 32 A, single pole
MCB-32A-SP-C
40018.00405.0014.20320.0021.1%21.0%
3
Armoured cable, 4 core 16 mm², 100 m
CBL-ARM-4C16-100
122,140.0048,200.001,770.0039,850.0017.3%17.3%
4
Distribution board, 12 way
DB-12W-TPN
18385.008,650.00338.007,600.0012.2%12.1%
5
Cable tray, 300 mm, 3 m
CT-300-3M
14096.002,160.0071.001,600.0026.0%25.9%
6
Isolator switch, 63 A, 4 pole
ISO-63A-4P
36142.003,200.00131.002,950.007.7%7.8%
120 more lines, all priced
127
Weatherproof socket, IP66, twin
Not in your catalog
24Needs a price
128
Earth rod kit, 1.2 m
Not in your catalog
10Needs a price
NetAEDINR248,630.0055,94,200.00
Gross profit45,980.0010,34,900.00
Margin18.5%
Create quote
Upload the customer sheet. Rekozo prices each line from your catalog and shows the margin on every line.

Bring a customer price sheet like this to the demo. We will price it from your catalog with you.

Book a demo

Your pipeline, with trading stages from day one.

The Trading and distribution pack creates these stages and the order stages after the win. Rename any of them.

Pipeline
5 sales stages, 5 open deals
Business pack, chosen at setup
Trading and distribution13 stages
Renamed for your trade
  • Product codeSKU
Fields added
HS codeCountry of originIncotermsPort of discharge
Preparing quotation1Draft
Sharjah Build MartNagpur Build MartAK
AED 18,240INR 4,10,400
Quotation sent230% win
Gulf Star TradingShree Ganesh ElectricalsAK
AED 46,576INR 10,47,960
2 days in stage
Ajman Steel WorksRajkot Steel WorksRS
AED 12,900INR 2,90,000
Customer review145% win
Ras Al Khaimah PortsKandla Port ServicesRS
AED 62,900INR 14,15,000
6 days since contact
Price negotiation165% win
Fujairah CementSatna CementAK
AED 128,400INR 28,89,000
Needs approval
Order received1Won
Dubai Metro FacilitiesMumbai Metro FacilitiesOH
AED 86,400INR 19,44,000
Order ORD-1182
After the win, the orderOrder stages from the same pack
  1. Order review
  2. PO confirmed
  3. Picking and packing
  4. Dispatched
  5. Cleared and delivered
  6. Invoice Sent
  7. Payment Received
  8. Complete

From the customer's sheet to the payment.

Follow one order for Gulf Star Trading through Rekozo, from the Excel enquiry to the cheque that pays for it.Follow one order for Shree Ganesh Electricals through Rekozo, from the Excel enquiry to the cheque that pays for it.

  1. 01Quote from Excel

    The customer sends a sheet of 128 lines.

    Upload the sheet. Rekozo prices each line from your catalog and lists the lines that still need a price.

    Your team no longer types a long enquiry line by line. Each known item takes its price from the catalog, so every rep quotes the same price. Only the two lines that are new to you need a person.

    Quote from Excel
    Preview the priced lines, then create the quote
    Gulf_Star_RFQ_Nov.xlsx
    128 rows read, 204 KB
    128
    Lines
    126
    Priced
    2
    Need a price
    Needs a priceQty
    Weatherproof socket, IP66, twin24
    Earth rod kit, 1.2 m10
    Quote from Excel
    Preview the priced lines, then create the quote
    Shree_Ganesh_RFQ_Nov.xlsx
    128 rows read, 204 KB
    128
    Lines
    126
    Priced
    2
    Need a price
    Needs a priceQty
    Weatherproof socket, IP66, twin24
    Earth rod kit, 1.2 m10
  2. 02Margin on every line

    A thin line shows before the quote goes.

    Each line carries its cost and its margin. A quote below your margin rule waits for a manager.

    A quote can look healthy in total while one line loses money. Here the quote is above the 15% rule, but the cable gland line is at 8.5%. The rep sees the thin line before the customer sees the price.

    Quote Q-2026-0533
    Gulf Star Trading LLC
    Ready to send
    LineQtyPriceMargin
    LED panel light, 60 x 60, 40 W20062.0021.0%
    MCB, 32 A, single pole40018.0021.1%
    Armoured cable, 4 core 16 mm²122,140.0017.3%
    Cable gland, 20 mm, brass3004.108.5%
    NetAED 46,510.00
    VAT 5%AED 2,325.50
    TotalAED 48,835.50
    Margin18.6%
    Approval line 15%
    Margin is above 15%. One line is below 10%.
    Quote Q-2026-0533
    Shree Ganesh Electricals Pvt Ltd
    Ready to send
    GSTIN
    27AAKCS4471M1Z8
    LineQtyPriceMargin
    LED panel light, 60 x 60, 40 W2001,400.0021.0%
    MCB, 32 A, single pole400405.0021.1%
    Armoured cable, 4 core 16 mm²1248,000.0017.3%
    Cable gland, 20 mm, brass30092.008.5%
    NetINR 10,45,600.00
    CGST 9%INR 94,104.00
    SGST 9%INR 94,104.00
    TotalINR 12,33,808.00
    Margin18.6%
    Approval line 15%
    Margin is above 15%. One line is below 10%.
  3. 03Order

    A YES on WhatsApp. The order goes to Ops.

    The customer replies YES on WhatsApp, and the deal moves to Won. A routing rule gives the order to a handler, with the PO check first.

    The customer's YES is enough after your admin chooses Quote acceptance by keyword in the WhatsApp settings. Nobody types the won quote again as an order. Omar Haddad receives the same lines and prices, with the checks that come before dispatch.The customer's YES is enough after your admin chooses Quote acceptance by keyword in the WhatsApp settings. Nobody types the won quote again as an order. Omkar Hegde receives the same lines and prices, with the checks that come before dispatch.

    Order ORD-1188
    Gulf Star Trading LLC
    HandlerOHOmar Haddad
    1. Order review
    2. PO confirmed
    3. Picking and packing
    4. Dispatched
    5. Cleared and delivered
    • PO matches the quotePO-GST-4471
    • Stock confirmed by the warehouse13 Nov
    • Delivery noteWaiting for dispatch
    Stage owner: Omar HaddadHand to
    Order ORD-1188
    Shree Ganesh Electricals Pvt Ltd
    HandlerOHOmkar Hegde
    1. Order review
    2. PO confirmed
    3. Picking and packing
    4. Dispatched
    5. Cleared and delivered
    • PO matches the quotePO-SGE-4471
    • Stock confirmed by the warehouse13 Nov
    • Delivery noteWaiting for dispatch
    Stage owner: Omkar HegdeHand to
  4. 04Record invoice

    Record the invoice. Track the cheque.

    Copy the invoice number from your accounts. Log the postdated cheque, and Receivables shows what is still owed.

    The invoice stays in your accounts system. Rekozo keeps the invoice number, the advance and the postdated cheque on the order. Sales can see what Gulf Star Trading still owes without a call to Accounts.The invoice stays in your accounts system. Rekozo keeps the invoice number, the advance and the postdated cheque on the order. Sales can see what Shree Ganesh Electricals still owes without a call to Accounts.

    Order ORD-1188
    Gulf Star Trading LLC
    Payments
    Invoice recorded, INV-2026-1182
    From your accounts system, 18 Nov
    AED 48,835.50
    Advance, bank transfer
    Received 14 Nov
    AED 14,650.65Paid
    Cheque 004512, Emirates NBD
    Dated 30 Nov
    AED 34,184.85Postdated
    The order completes after the cheque date.Owed AED 34,184.85
    Order ORD-1188
    Shree Ganesh Electricals Pvt Ltd
    Payments
    Invoice recorded, INV-2026-1182
    From your accounts system, 18 Nov
    INR 12,33,808.00
    Advance, bank transfer
    Received 14 Nov
    INR 3,70,142.40Paid
    Cheque 004512, HDFC Bank
    Dated 30 Nov
    INR 8,63,665.60Postdated
    The order completes after the cheque date.Owed INR 8,63,665.60
Gulf Star Trading LLCShree Ganesh Electricals Pvt Ltd
Electrical supply, Jebel Ali warehouseElectrical supply, Taloja warehouse
Quote from ExcelMargin on every lineOrderRecord invoice

Where Rekozo stops

Rekozo runs the sale. Your ERP keeps the stock.

One step joins the two systems: the invoice reference, recorded on the order.

  • Each quote carries its own prices. Contract price lists by customer are not automatic.
Read the product overview

Stays in your systems

Your ERP

Zoho Books, Tally or your ERP
  • Stock, purchasing and the warehouse
  • Invoices, VAT and the booksInvoices, GST and the books

Kept in Rekozo

  • Customers, quotes and the margin on each line
  • Orders, handlers and delivery checks
  • What each customer owes, and expected payments
ORD-1188
Gulf Star Trading LLCShree Ganesh Electricals Pvt Ltd
Invoice recorded
INV-2026-1182
Amount
AED 48,835.50INR 12,33,808.00
Invoice date
18 Nov

Actual cost

See what the order really cost.

After the win, record the actual cost of each line. Rekozo compares it with the quoted cost, so the next quote starts from the true figure.

Order ORD-1194, cost variance
Gulf Star Trading LLCShree Ganesh Electricals Pvt Ltd. Revenue AED 47,280.00INR 10,64,000.00 after discount
Cost above quote
LineQtyQuoted costActual costVariance
LED panel light, 60 x 60, 40 W2009,800.002,21,000.009,800.002,21,000.000.00
MCB, 32 A, single pole4005,680.001,28,000.005,920.001,33,600.00+240.00+5,600.00
Armoured cable, 4 core 16 mm²1221,240.004,78,200.0022,380.005,04,000.00+1,140.00+25,800.00
Total36,720.008,27,200.0038,100.008,59,600.00+1,380.00+31,400.00
MarginApproval line 22%
Quoted22.3%
Actual19.4%19.2%
Gross profit, quoted10,560.002,36,800.00
Gross profit, actual9,180.002,04,400.00

Al Fajer CablesSahyadri Cables charged 1,865.0042,000.00 a drum, up from 1,770.0039,850.00 on the offer.

How it works in your business

One enquiry from Gulf Star Trading, as your team handles it in Rekozo.One enquiry from Shree Ganesh Electricals, as your team handles it in Rekozo.

  1. The enquiry becomes a priced quote

    Gulf Star Trading sends a sheet of 128 lines for its Jebel Ali warehouse. Your rep uploads the sheet to the deal. Rekozo prices 126 lines from your catalog, with the cost beside each line. The rep prices the last two lines by hand.Shree Ganesh Electricals sends a sheet of 128 lines for its Taloja warehouse. Your rep uploads the sheet to the deal. Rekozo prices 126 lines from your catalog, with the cost beside each line. The rep prices the last two lines by hand.

  2. The margin is checked before the quote goes

    The quote total is AED 48,835.50 with VAT 5%. The margin is 18.6%, above your 15% rule, so the quote is ready to send. A quote below the rule waits for a manager. Nobody can send that quote until the manager approves it.The quote total is INR 12,33,808.00 with CGST 9% and SGST 9%. The margin is 18.6%, above your 15% rule, so the quote is ready to send. A quote below the rule waits for a manager. Nobody can send that quote until the manager approves it.

  3. The PO starts the order

    The customer accepts and emails the PO. The deal moves to Won and becomes order ORD-1188. A routing rule gives the order to Omar Haddad, who checks the PO against the quote.The customer accepts and emails the PO. The deal moves to Won and becomes order ORD-1188. A routing rule gives the order to Omkar Hegde, who checks the PO against the quote.

  4. The money is tracked to the last cheque

    Accounts create the invoice in Zoho Books or Tally, and the invoice number is recorded on the order. The advance of AED 14,650.65 is paid. A cheque for AED 34,184.85 is dated 30 Nov. Receivables shows the cheque by its date, and Chase today lists who to call.Accounts create the invoice in Tally or Zoho Books, and the invoice number is recorded on the order. The advance of INR 3,70,142.40 is paid. A cheque for INR 8,63,665.60 is dated 30 Nov. Receivables shows the cheque by its date, and Chase today lists who to call.

Questions buyers ask

What should a CRM for distributors manage?
Customer accounts, enquiries, itemised quotes with supplier cost and margin, approvals, the order after the win and what each customer owes. Rekozo covers each of these steps on one record.
Does Rekozo replace our ERP or inventory system?
No. Rekozo is a sales CRM. Stock, purchasing, the warehouse and accounting stay in your ERP or accounts system.
Can we bring our price list from Excel?
Yes. Import products with selling prices and costs into the catalog. You can also upload a sheet of 100 lines or more to create a priced quote.
Who can see our supplier costs?
Only people with cost permission. Reps without the permission receive no cost data from the server.
What happens when a customer's cheque bounces?
Mark the cheque as bounced on the order and add the reason. The cheque stays on the order, and its amount is owed again. Receivables shows the customer with the bounced cheque, so the team knows who to call.
Does Rekozo work with Tally or Zoho Books?
There is no connector. Your invoices, tax and books stay in Tally or Zoho Books. After the invoice is created there, someone uses Record invoice to type its number, date and amount on the order. Rekozo then shows the money the sales team needs: what is paid, what is expected and what is still owed.

Bring one real quote to the demo.

We will build the quote in Rekozo with you, with your margin rule and your tax.

Or start a free trial for 30 days. Every feature, up to 5 users.